Promoting a new book…

…or a new genre!

With a new book – in a new genre – I have written a blog on the Liberta Books blog on a subject very close to every author’s heart.

Here’s a quote from the latest issue of The Bookseller, which sets out the problem —

“One of my first bosses in the industry told me that publishing is a hits-based business. Publish enough books, the hits will buoy up the titles that don’t sell many copies. Now more than ever, it feels like there’s often a push from on high for more volume – throw more at the wall and more will stick – but often, it’s very much a case of more for less: more books without more marketing spend; more output but no more budget for quality editorial and design; more authors but no more resourcing to ensure good author management.”

This is true. For many years I wrote for a publisher whose entire PR budget was focussed on the “brand”.

Authors had to shift for themselves if they wanted their books to stand out.

I did, and I’ve learned a lot over the years. (I made that graphic with my book cover from three images using Canva.)

Now I’m writing in a new genre – crime – so I’ve needed to get that news out there and hope my readers will follow. (So far, so good! If you haven’t tried it yet, download a sample for free from Amazon  Or you can read it on KU.)

But back to promotion

This week I’ve worked with Sophie Weston to lay out some promotional strategies that anyone can follow. What you can do for free. and what won’t cost you an arm and leg.

If you’re a writer struggling with pre-launch and post-launch promo, you can read all about it here.


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